Driving unprecedented growth through targeted, data-driven campaigns
Project length
6 Months
Company size
10 employees
industry
Paid ads
Services
Google & Facebook Ads, Landing Page Design
Summary
Slinger Bag (SLBG), a budding sports brand specializing in innovative tennis equipment, initiated its journey through Kickstarter & Indiegogo campaigns to introduce a revolutionary portable tennis ball launcher to the market. However, transitioning from fundraising to product launch posed multifaceted challenges. Understanding the intricate landscape of the U.S. tennis player and sports goods market while simultaneously strategizing for a separate U.K. launch was pivotal. Moreover, navigating through unforeseen manufacturing delays due to the impact of COVID-19 compounded the complexities of their market entry.
Approach
To overcome these hurdles, our approach melded an array of targeted strategies across various advertising platforms and technology tools. Leveraging platforms like Facebook, Instagram, and YouTube, we capitalized on the client's compelling video content from acclaimed figures in the tennis realm, fueling engaging campaigns. Notably, a strategic redesign of the landing page on Webflow, integrated with Stripe ecommerce, propelled revenue, garnering $1 million in the initial 90 days. Simultaneously, our bifurcated U.S. and U.K. launch strategies, coupled with innovative Facebook ad carousels and meticulous landing page enhancements, amplified brand reach and conversion rates. This concerted effort yielded remarkable results, including $6.87M revenue within the first 12 months, selling 10,069 units, achieving an 11.6x ROAS, and maintaining a $60 CPA. The promising trajectory set the stage for Slinger Bag's bright future, extending into Q4 2020 and beyond.
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